Brand assets

Use the swarm

Logos, icons, colour and a few rules for using the Swarmz brand in docs, decks, partner sites and press.

26 files · SVG and PNG · 2.5 MB zip

Full lockup

Icon and wordmark

The canonical Swarmz mark. Use it for nav bars, deck title slides, partner badges and any first impression. Pick the light or dark version for where it sits.

Full colour · for light backgroundsPNG

Full colour · for dark backgroundsPNG

White (flat)SVG PNG

Black (flat)SVG PNG

Orange (monochrome)SVG PNG

Icon

The mark on its own

For when space is tight or the name is already on the page. Full colour for hero moments, flat white or black everywhere else.

Swarmz white (flat) — White (flat)SVG PNG

Swarmz black (flat) — Black (flat)SVG PNG

Wordmark

Just “swarmz.” for tight rows

Use the wordmark alone only when the icon would repeat something nearby — a row of connector logos, for example.

Swarmz white text · orange dot — White text · orange dotSVG PNG

Swarmz black text · orange dot — Black text · orange dotSVG PNG

Swarmz white text · white dot — White text · white dotSVG PNG

Swarmz black text · black dot — Black text · black dotSVG PNG

Showcase

Mockup and construction

The 3D render for press kits and partnership pages, and the construction sheet the icon is built on.

Swarmz 3d mockup — 3D mockupFor hero shots, press and partner pagesPNG

Logo construction sheetThe grid, palette and type the mark is built onPNG

Colour

Burnt orange, near black, cream

The orange is non-negotiable. Click any swatch to copy its hex.

Usage

A few hard rules

The construction sheet covers the geometry. These are the everyday do's and don'ts for decks, docs, partner sites and posts.

Use the icon at 24 × 24 px or larger so the swarm stays legible.
Keep clear space equal to the dot’s diameter on every side.
Pair the white wordmark with dark backgrounds, the black one with light.
Use the orange dot as the accent on any monochrome wordmark.

Don't

Recolour the orange. #DD7740 only — no tints, gradients or neon variants.
Rotate, skew or stretch the mark. Keep its proportions exact.
Add drop shadows, glows or strokes around the mark.
Retype the wordmark in another font. Always use the SVG or PNG.

Using the brand

Common questions from partners, press and builders.

Can I use the Swarmz logo on my own site?

Yes — for partnership announcements, connector documentation, reviews or press coverage. Don't use it to suggest an endorsement or an official partnership unless you have one.

Which file format should I use?

SVG wherever it's supported: the web, modern slide tools and vector software. Use PNG only where you need a raster image, and avoid JPG — the artwork's hard edges compress badly.

Can I make a custom version for my use?

Please don't. White, black, full colour and orange monochrome cover every realistic background. If yours isn't covered, email accounts@swarmz.net and we'll make a one-off version.

Do you have social media assets?

Email accounts@swarmz.net with the network and size you need. Everything follows the same colour rules as the files on this page.

Can I put the logo on merchandise?

Only with written approval. Send the artwork and how you plan to use it to accounts@swarmz.net before anything goes to print.

Need a format we don’t have?

Tell us where the mark is going and we’ll send the right file.

Email accounts@swarmz.net

Use the swarm.

Icon and wordmark.

The mark on its own.

Just “swarmz.” for tight rows.

Mockup and construction.

Burnt orange, near black, cream.

A few hard rules.

Using the brand.