Write a Google Business Profile Description With AI

To write a Google Business Profile description with AI, give the model facts about your business, tell it Google's rules for the field, and then check the draft against those rules yourself. The rules are strict and AI drafts break them often: no links, no promotions or prices, no gimmicky characters, nothing irrelevant to the business. A draft that passes is plain, factual and specific about what you sell and where.

Google's guidance for the description field, in its Business Profile guidelines, says to use it "to provide useful information on services and products offered" and to be "upfront and honest." It also lists what must stay out. That list is the whole job, so this guide turns each rule into something you can check in a minute.

What Google says you cannot include

According to the same guidelines, the description must not contain:

• Links of any type. The page says "No links of any type are allowed."

• Special promotions, prices or sales offers. No "10% off this month", no price lists.

• Low-quality or distracting content. Misspellings, gimmicky character use, gibberish.

• Content that has no clear association with your business.

An AI model writing marketing copy wants to do almost all of those things by default. It adds a call to visit the website, a discount, a row of exclamation marks and a line about being "the best in town". None of that belongs. Even a harmless-looking "the best" makes a description read like an advert rather than information.

What belongs in a Google Business Profile description

Google's page points to what the field is for: the services and products you offer, and the mission and history of the business. In practice, a good description covers four things in plain order:

1. What you do and for whom. One clear sentence.

2. What specifically you offer. The services or product types customers actually ask for.

3. Where. The neighbourhood, town or area you serve, in normal words.

4. Something true that is distinctive. How long you have operated, a specialty, a family or founding story, a qualification you actually hold.

It is information for a person deciding whether you are the right business, which is exactly the kind of text AI is good at tidying, as long as you supply the facts.

The prompt

Fill in the brackets with real details. The more specific the facts, the less the model invents.

Write a Google Business Profile description for my business.

Facts (use only these, do not add anything):
- Business type: [what you do]
- Services: [list the real ones]
- Area served: [town, neighbourhood or region]
- Founded / history: [year and one true detail]
- One thing that is genuinely distinctive: [specialty, qualification, approach]

Rules:
- Plain, factual tone. No hype words such as "best" or "premier".
- No links, no web addresses, no phone numbers.
- No prices, discounts, offers or calls to action.
- No exclamation marks, capital-letter shouting, emoji or symbols.
- Two short paragraphs, under 120 words in total.
- Do not make any claim that is not in the facts above.

Give me three versions with different openings.

The "use only these facts" line matters most. Without it, models fill gaps with invented awards, years of experience and services you do not offer, and a false claim on a public listing is worse than a short description.

Before and after

Here is the typical first draft from a model with no rules, then the fixed version. The business is invented for the example.

Typical AI first draft:

Welcome to Harbour Street Bikes, the BEST bike shop in town! We offer amazing deals, including 15% off all repairs this month. Visit www.harbourstreetbikes.example to book now! Our award-winning team will get you rolling again!!!

Count the violations: a link, a promotion, a price-related offer, shouting, exclamation marks, an unproven "award-winning" claim, and a sales call to action.

Fixed version:

Harbour Street Bikes is an independent bicycle repair shop and retailer serving riders in the Harbour district. We repair and service road, hybrid and e-bikes, fit new components, and sell commuter and family bikes.

The shop has operated since 2011 and is run by two qualified mechanics. We specialise in same-week repairs for people who rely on their bike to get to work.

Nothing in the second version is a promise Google forbids, and each sentence tells a customer something checkable. (Again, the shop is made up. Use your own true details.)

The checklist to run on every draft

Before you paste anything into your profile, go down this list:

1. Is there any link, web address or domain name? Remove it.

2. Is there any price, discount, offer or promotion? Remove it.

3. Are there exclamation marks, capital-letter words, emoji or decorative symbols? Replace them with plain text.

4. Is every claim true, and could you prove it if asked? Cut the ones you could not.

5. Does every sentence relate to the business itself? Cut filler about the weather, your hobbies or industry news.

6. Is it spelled correctly in your local spelling? Read it aloud once.

7. Does it say what you do, where, and what makes you specific?

Keep the rest of your profile consistent

The description is one piece. Customers compare it with your opening hours, your reviews and your photos, so contradictions look careless. If you want help with the neighbouring details, choosing opening hours with AI and responding to customer reviews with AI cover them. For the broader picture of being found nearby, see local SEO with AI.

If you have ever asked a chatbot about your own business and received confident nonsense, what to do when AI says wrong things about your business explains how to respond. For a wider view of tools that help small operators, the pillar guide to AI for small business is the starting point.

Frequently asked questions

Can I put my website link in my Google Business Profile description?

No. Google's guidelines say no links of any type are allowed in the description. Add your website in the dedicated website field instead.

Can I mention a discount or special offer in the description?

No. The guidelines exclude special promotions, prices and sales offers from the description field. Put current offers in the places Google provides for them, such as posts.

Is it fine to use AI to write my business description?

Yes, as long as you supply true facts and check the result against Google's rules. AI is good at tidy phrasing and weak at staying inside constraints, so always review the draft.

How often should I update my description?

When something real changes, such as a new service or a change of area. It is not a field to rewrite regularly for the sake of it.

Should I include keywords in my description?

Write naturally about what you do and where, which will include the words customers use. Stuffing in repeated phrases reads as low-quality content, which the guidelines say to avoid.