Brand
Usetheswarm.
Logos, icons, color, and rules for using the Swarmz brand inside docs, decks, partner sites, and anywhere else our mark shows up.
Full lockup
Icon + wordmark.
The canonical Swarmz mark. Use for nav bars, deck title slides, partner badges, and any first impression. Full-color (3D) is the default — pick the light-bg or dark-bg variant based on where it sits.
Icon
The mark, on its own.
Use when space is tight or the wordmark is already established on the page. Full-color 3D for hero contexts, flat white/black for everywhere else.
Text-only
Just "swarmz." — for tight rows.
Use only when the icon would visually duplicate something nearby (e.g. an integration matrix that already has its own row of brand marks).
Showcase
3D mockup + construction sheet.
Use the 3D rendering for hero shots, press kits, and partnership pages. The construction sheet documents the grid the icon is built on.
Color
Burnt-orange, near-black, cream.
The mark lives in three weights: full color (the bloom), monochrome white (on dark), monochrome black (on light). The orange is non-negotiable — don't recolor.
Usage
A few hard rules.
The construction sheet (see Logo guides above) covers the geometry. These are the everyday do's and don'ts when you drop the mark into a deck, doc, partner site, or social post.
Use the icon at minimum 24×24 px to keep the swarm legible.
Keep clearspace equal to the dot's diameter on all sides.
Pair the white wordmark with dark backgrounds; black wordmark with light.
Use the orange dot as the brand accent on any monochrome wordmark.
Don't recolor the orange — #DD7740 only. No tints, gradients, neon variants.
Don't rotate, skew, or stretch the mark. Keep proportions exact.
Don't add drop shadows, glows, or strokes around the mark.
Don't substitute fonts in the wordmark — use the SVG/PNG, never re-typeset.
Frequently asked questions
Common questions about using the Swarmz brand.